MAGNOLIA, Ark. – Southern Arkansas University has announced today it has aligned with Influxer to be an official partner of Mulerider Athletics in the Name, Image and Likeness space.
 
Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 44,000 student-athletes across more than 400 universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding.
 
"Influxer is excited to work with Southern Arkansas because Steve Browning (Director of Athletics), Sage Fowler (Associate Director of Athletics for Internal Operations, Compliance, and SWA) and the administration understand not only the immediate benefits of working with us, but also the long-term resources for their student-athletes." stated vice president of Influxer Keith Miller. "NIL is not simply transactional, but an opportunity which influxer wants to further into the development process for their student-athletes."
 
"Student-athletes at Southern Arkansas now have the ability to work with Influxer on NIL merchandising opportunities," said Director of Athletics Steve Browning. "Influxer provides not only the ability for student-athletes to market their Name, Image, and Likeness in merchandising, but also provides them with education resources on NIL."
 
Once a SAU student-athlete has opted into the store, Mulerider fans will be able to find the new apparel at the official Southern Arkansas Influxer Store as well as the student's own personalized site. All designs are approved by the university and are available in every student-athlete's own store in the same sport. The merchandise list includes hats, shirts, sweatshirts, jerseys, tumblers and more, with new designs and products being rolled out throughout the year.